What do ‘bloggers’ actually do? (Travel focused)
We are the digital generation.
We (sadly) spend most of our time on phones, laptops, iPads and alike technology.
As a result things like newspapers, entertainment and communication have adapted and developed platforms online.
Are we agreed so far?
It has applied exactly the same to things like e.g. travel guides, travel magazines & fitness dvds.
Where I would have once gone out and bought a hard copy Lonely Planet travel guide, I now more frequently will browse online travel blogs instead.
THERE IS A SHIFT.
Travel Bloggers are the rise of online journalism and magazines.
Photo from My Trip to Ras Al Khaimah
I am writing this article because of uneducated comments I get or see displayed online about bloggers such as,
‘blogging isn’t a real job’
‘bloggers don’t deserve to get paid’
comments which, I can understand, but are also rather frustrating.
I am writing this article to educate you about the new industry of blogging, one that you had no reason to previously understand.
Just because it looks easy – it doesn’t mean it is.
Elite Daily – Online feature
The Metro – Online & Physical feature
Stuff, NZ – Online feature
‘Blogger gets paid to travel the world’
TRAVEL BLOGGING AS A JOB…
WHAT DO TRAVEL BLOGGERS ACTUALLY DO?
3 TIMES EACH WEEK WEEK I AIM TO…
– Take the role of both a photographer and videographer and capture the experience fully
– Sort through footage and select from hours of video and a million photos (We always take WAY more content than what gets displayed online)
– Edit / crop / resize images
– Upload images and write up blog post
– Check post, add in any links, make it visually appealing
– Pick photos for use on each social platform
– Write, schedule and publish posts on each platform (Pinterest, Twitter, Snapchat, Facebook, Instagram)
– Reply to readers comments and engage online
ADDITIONALLY I CAN BE…
– Editing any video content
– Creating 15 second snapshot video experiences (content that i, personally, do)
– Publishing a Youtube Video (creating video thumbnail, blog post thumbnail)
– Writing, scheduling and publishing posts on each platform (Pinterest, Twitter, Snapchat, Facebook, Instagram)
– Replying to readers comments, suggestions and engage online
– Updating social media daily
– Putting together a pitch
– Putting together and designing a newsletter
WHEN I’M ON A PRESS TRIP…
The content above (sometimes more, sometimes less) is EXPECTED from you. Like, you have to deliver it.
Whilst I do get to go on some INCREDIBLE adventures, I am continuously curating content stories in my head and capturing them not just in photos but in video too. So it’s by no means a holiday.
A lot of the time, curating this content does take me away from the moment and yes it can also be stressful (particularly if you are a perfectionist like myself).
When on a press trip, the brand / tourist board organising it will, rightly, jam pack your itinerary to the absolute brim.
This often means 7am rises and 11pm finishes, and that’s before you have got to your computer to catch up on work, emails and social media!
So hello 2AM bedtimes and 7am rises…
I am usually KNACKERED after a press trip and go straight back into a full swing itinerary when I get back home.
Doing something as a hobby is completely different to doing it as a career.
You may not have a contract with the brand (even though a lot of the time you do), but the PR world is a small world and your reputation + hard work that you’ve built up are on the line if you don’t deliver…. so you do.
ADDITIONAL THINGS I DO…
PR – reaching out for potential collaborations / features / ways to push my content
– Emails – replying to questions / pitches / meetings
– Thinking and continuously brainstorming creative + innovative ideas to push my brand forward
– Online visuals – making sure everything looks good online, photos, headers
– Networking and attending social events
– Taking time out for meetings
– Web design – the layout and presentation of your content can be key to your success. Hiring or taking the time to design your blog can be the most frustrating, expensive and time consuming thing… EVER!
– When I entered the Travel world I also took time to write guest posts for thetravelhack.com to gain experience
– Tax returns and admin
For the first year and a half I was unsure of my niche + unsure of my branding. For this reason my audience wasn’t growing as fast as i wanted it to and I wasn’t progressing to partnering with brands.
Blogging was taking the time of a full time Job but I didn’t get paid A PENNY for it.
HAVING YOUR OWN BLOG IS A FREELANCE CAREER, MONEY IS NOT GUARANTEED OR CONSISTENT.
– writing music
– promoting all of that online
– embarking on a self organised schools tour
– recording covers
– filming covers
– editing covers
THERE IS NO GUARANTEE OF SUCCESS WITH BLOGGING, JUST LIKE ANY OTHER BUSINESS.
– the understanding of those around you
– affording a mortgage or moving out as soon as some of your friends do
– weekends (working to support it)
– emotional and financial stability
– the ability to relax on holiday / when you do something fun (always in journalist mode!)
Even though it is a LOT of work, I wouldn’t change it for the world.
I am by no means feeling sorry for myself because when you love something, you do it anyway.
But it’s just worth noting…
Blogging is a lifestyle, not a job.
The work is never done.
Next time you hear someone say bloggers don’t do anything…please link them to this article.
Thank YOU guys for reading <3
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